The Digital Leader Award honors corporate leaders and executives who set an example for Digital Transformation in their company. As part of a festive award gala, the third Digital Leader Awards were presented on June 28, 2018, in the BOLLE Festsäle in Berlin. Twenty-two applicants prevailed and attended as finalists at the grand gala.
The ABL Social Federation GmbH’s omnichannel marketing platform (OCMP) won the “Rethink Marketing” award for its platform that enables the management and analysis of advertising campaigns via various channels at the point of sale (PoS) or point of interest (PoI). WLAN has been expanded to include the Digital Signage channels, i.e., digital signage that includes Face Detection and Beacon. On the basis of the data determined by these components at the PoS or PoI, advertising campaigns can be adapted in real time to the customer’s observed habits. This technology has been filed by ABL Social Federation GmbH as a European patent.